The world famous (infamous?) Sunset Marquis Hotel in Hollywood was the scene for the launch party for Pop Cautious Records. The hotel has many decades of music history behind it, and the hallways are lined with rock ‘n roll photos and memorabilia. Every big name in music has probably stayed—and partied—there at some point in their career.
Pop Cautious is a record label and a band, both fronted by Tyler Porterfield. He is incredibly polite and somewhat shy (one hopes that the L.A. music industry doesn’t chew him up and spit him out) and the event was the coming-out for his label. The crowd was eclectic—everyone from long-haired rockers to artsy types, and there were three groups performing small sets: Seneca and The River, Pop Cautious and Luke Strand.
The music was on the softer side…think acoustic singer-songwriter tunes, much as you’d find in a coffeehouse or college town. It fit the environment perfectly: A cozy courtyard in the hotel, with lights strung overhead among the trees.
One has to admire Porterfield’s ambition and drive. Startups are incredibly difficult in any business, and even more so in the entertainment industry. He clearly has a passion for the music of the artists on his label, and we at Screamer wish him the best of luck in his endeavor.