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GJ2 Guitars is preparing to launch a full line of Zora guitars, which will be unveiled at the Winter NAMM Show in Anaheim. Tom Dumont (No Doubt) and Grover Jackson (GJ2 Guitars co-founder) will present the Zora line during NAMM Media Preview Day on Wednesday, January 23 at 11:40 a.m. Tom will also be at the GJ2 Guitars NAMM booth #4296 (Hall C) on Friday, January 25 from 11:00 a.m. until noon for a meet-and-greet.

While No Doubt has been touring in support of its new studio album “Push And Shove,” the band’s guitarist, Tom Dumont, has been playing a newly designed guitar called Zora. The instrument is not yet available in music stores, but that’s about to change beginning in January.

During No Doubt’s recent television appearances and live performances, notably their seven-night residency at the Gibson Amphitheatre in Los Angeles, Tom has been seen and heard using three different prototypes of the new Zora guitar built by Orange County, California manufacturer GJ2 Guitars. The Zora model is designed by GJ2 co-founder Grover Jackson with technical and aesthetic input from Tom. [ ]

Zora prototypes have been made using mahogany and Sapele (African mahogany) wood and are built to maximize stability, sustain and tone. The company’s own Habanero pickups as well as the volume and tone knobs and other hardware are all made in-house. Mother of Pearl chevron-shaped fretboard inlays are inspired by Art Deco architecture.

Tom Dumont commented, “Grover is amazing. He’s made me three guitars so far and they all play beautifully. By making prototypes we’re able to try out different ideas, find out what works, discover and correct any flaws. It’s a process. By the end of it we will have the perfect version of Zora.”

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