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Following the release of their new album , acclaimed Austin, TX rock group share their official music video today for the first single and title track “”.

Directed by collaborator Pooneh Ghana and shot on location in Austin, TX, the song “” centers around a vintage car named “Psycho 69” and likewise the video revolves around the main character fantasizing leaving behind everything they have ever known in the pursuit of the dark unknown. As the “” video progresses, the driver heads down a dark highway and strange supernatural things begin to escalate around the car as the driver transitions into a different path in life and a new world.
In radio news, the first single “Look Alive” is the #5 Most Added track in the U.S. at Alternative Radio, additionally the single is #1 on the Alternative Specialty chart in Canada this week. “Hope in Hell,” a preview single which American Songwriter hailed as, “doomy, stomping” has now surpassed 1 million streams on Spotify. continues to garner worldwide support from the world’s most respected radio stations including NPR, KCRW, KEXP, KUTX, WXPN, and “Look Alive” has received early adds from the following stations: KROX (Austin, TX), WBUZ (Nashville, TN), WROX (Norfolk, VA), WJMZ (Greenville, SC) , WRMR (Wilmington, NC), KRAT (Reno, NV), WKZQ (Myrtle Beach, SC), JQCJ (Quad Cities), WEQX (Albany, NY), WBJB (Lincroft, NJ), WOCM (Ocean City, MD), and more. Look for to announce a global performance event, live from Austin in the coming months.
The Austin rock group are back with their sixth full-length album, Look Alive, out now via Black Hill Records, HERE. Fueled by the first single and title track“Look Alive” the new album debuted in the U.S. at #2 on the Alternative Albums chart, #10 on Top New Artists Albums, #24 on Rock Albums, and #39 on the Digital Albums chart. Look Alive delivered on the Canadian charts as well with debuts of #5 on theAlternative Albums chart, #15 Top Current Albums chart, #17 Top Albums chart, and#26 on the Current Digital Albums chart.
Watch and listen to Black Pistol Fire’s visualizer for the album Look Alive, HERE.
Watch and share the official music video for “Look Alive” HERE.
A far-reaching sonic landscape, venturing out beyond traditional rock touchstones,Look Alive, finds the acclaimed group refining their singular two-man approach, outfitting explosive, impassioned rock ‘n’ roll with an expansive, ethereal, and cinematic soundscape. For Look Alive, Black Pistol Fire–Kevin McKeown (guitarist/lead vocalist/songwriter) and Eric Owen (drums/bass synth) — teamed with co-producer andengineer Jacob Sciba (Gary Clark Jr, Gov’t Mule, Warren Haynes) and mixer Vance Powell (White Stripes, Raconteurs, Chris Stapleton). Look Alive delivers Black Pistol Fire’s renowned fusion of southern rock, blues, and garage punk through wildly diverse and standout songs–among them the raucous title track “Look Alive,” the psych-laced“Level,” an R&B-inflected “Temper, Temper,” and “Never Enough.”
Black Pistol Fire are receiving some of the best reviews of their career and are renowned worldwide for their incendiary live shows which NPR hailed of Black Pistol Fire “onstage, the pair rip it up, playing a blend of gutbucket blues-rock and punk” and tastemaker Seattle, WA radio station KEXP added, “Black Pistol Fire’s sweaty Southern garage rock is capable of incorporating both bluesy tracks and jam-band jangles, and they vacillate well between wild guitar solos and drastic shifts in time-signatures.” Elsewhere, YAHOO called BPF “a power duo that can almost match the power and intensity of the massive rock sounds of the likes of Led Zeppelin and Fleetwood Mac… in a breakout set.”

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