Kid Rock is expanding his brand that includes such hits as “Cowboy,” “Picture,” and “All Summer Long” to the culinary side with the launch of Kid Rock’s Made in Detroit, a contemporary food and music restaurant inspired by the award-winning musician, as part of the soon-to-be-completed Little Caesars Arena in downtown Detroit. In keeping true with his larger-than-life reputation, he promises to make just as loud of a bang in the restaurant business as he has done with his music.
Kid Rock’s Made in Detroit restaurant is a reflection of one of Detroit’s most loyal and successful native sons. Created by Delaware North in collaboration with Kid Rock, the 5800-square-foot, 230-seat restaurant is open year round for lunch and dinner, offering a menu of classic Detroit and Southern-influenced dishes, along with traditional comfort foods and bar fare. The bar will feature local beers and craft cocktails that guests can enjoy before, during and after watching events at the arena, as well as on non-game days. The restaurant is also designed to serve as an incubator of music talent, with a specific focus on local artists. Kid Rock memorabilia is part of the restaurant’s décor, as is a live-music stage that will showcase up-and-coming musicians.
The story of Kid Rock reads like an “Against All Odds” American success story of hard work, perseverance, and a commitment to excellence throughout his multi-million selling recording career – and he has done so in his signature “Bad Ass” fashion complete with undeniable style and swagger.