Hailing from South Carolina, the Landon Rojas-fronted rock band, Lovely World, just released their official music video for their new single “Edge of Time.” The man behind the camera, Ridge Beck, is a one-man film production team. Growing up in the small town of Spartanburg alongside Landon, Cameron, Cade; Ridge has mastered the art of videography, editing, and directing. Cade adds “He’s kind of like the fifth member of the band. He really understands the vision.”
With attention firmly increasing across the south-eastern USA on the quartet, Landon (vocals, guitar), being joined in the band by Michael Gilbert (bass), Cameron Smith (guitar), and Cade Rojas (drums), Lovely World’s new video Edge of Time is expected to catapult them into a wider, more global consciousness. Speaking of the upcoming release, Landon Rojas, lead singer of Lovely World, said: “Big thanks to Screamer for having us! We truly appreciate the support.” Produced by the esteemed Rick Parker (Lord Huron, Black Rebel Motorcycle Club), the new single’s music video, Edge of Time, aims to convey the rebuilding of a destroyed warehouse symbolic of the chaotic story told in the lyrics. Containing uplifting lyrics – Till the end of the earth Till your eyes go blind Till your heart bleeds out Till the sun don’t shine Till the lord himself gives me a sign I’m going to be the one to keep you afloat I’ll shield you the fire, through the flames, and smoke I’ll hold you like a baby so your soul doesn’t choke I would lose everything just to let you know That it’s going to be alright
Formed in 2015 the quartet, made up of the Rojas brothers, Landon, 22, and Cade, 21, alongside Smith, 21, and Gilbert, 23, attended the acclaimed Springboard Music Festival, Memphis, in the summer of 2019 where they were spotted, and immediately snapped up by legendary music manager, and the owner of Dark Spark Music, Vicky Hamilton. Boasting a unique rock sound that is daringly honest and powerful the four-piece are seen to draw inspiration from that of The Beatles, Black Sabbath, Jeff Buckley, and Led Zeppelin Vicky, who was behind the careers of Guns N’ Roses, Faster Pussycat, Poison, among others, added: “I found Lovely World at Springboard Conference in Memphis; they were very new then but I just had a feeling they were going to be amazing within a year. “Seven months later their growth is off the charts; they have made a beautiful record, toured across the USA, and are getting lots of industry attention, they are also a great live band, fun to watch.
“I’m very proud of them and I honestly feel that this time next year people will know their names and I really can’t wait to bring them to England very soon. “I’ve worked with a lot of great rock bands and consider Lovely World to be one of my best.” Lovely World have recently finished their east to west coast tour whilst they are yet to release upcoming dates of an East Coast tour. They will also be performing at an industry showcase which is set for April 9 at The Cutting Room, New York.