In only its second year, Monster Energy’s Aftershock Festival expanded to two days and drew a sold-out crowd of 32,000 during the September 14 & 15 event at Discovery Park near downtown Sacramento, CA. Northern California’s biggest summer rock festival featured unforgettable performances from Avenged Sevenfold, Korn, Five Finger Death Punch, Shinedown, Megadeth, hometown heroes Papa Roach, Volbeat and many other top rock bands.
Ticket buyers travelled from around the country for this year’s Monster Energy’s Aftershock Festival, which generated an estimated economic impact of around $2.6 million for the Sacramento metro area according to Mike Testa, senior vice president of sales and business for the Sacramento Convention & Visitors Bureau. Aftershock attendees booked approximately 1,500 hotel rooms in Sacramento.
At Monster Energy’s Aftershock Festival, bands performed on one of three stages: Monster Energy Main Stage East, Monster Energy Main Stage West or the Ernie Ball Stage. In addition, many Aftershock ticketholders kicked off the weekend by attending the FREE Monster Energy’s Aftershock Festival pre-party with Steel Panther and special guests at Ace Of Spades in Sacramento.
Monster Energy’s Aftershock Festival is produced by Danny Wimmer Presents, producer of some of the biggest rock festivals in America, including Welcome To Rockville and The Big Ticket in Jacksonville, FL. Danny Wimmer Presents is also a partner in Rock On The Range in Columbus, OH, Carolina Rebellion in Charlotte, NC, Epicenter—Southern California’s Rock Festival in Irvine, CA, 96-KROCK presents Rockwave Festival and Fort Rock in Fort Myers, FL, and the Rock Allegiance Tour.
Festival producer Danny Wimmer says, “For years I’ve been hearing that ‘rock is dead,’ and yet record numbers of fans attend rock festivals every year. Our festivals are inspired by the music fans who buck the trends, ignore the hype and remain true to the music they like.”