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Red dirt metal rockers, Texas Hippie Coalition, released the new video for their explosive single “Turn It Up” yesterday. The Texas-based quartet enlisted Clark Deal (Chaotic Studios) to direct the video that premiered exclusively on AOL Noisecreep.

“‘Turn It Up’ is just a fun song I wrote so girls could dance on poles to some heavy rock ‘n’ roll instead of hip-hop and pop dance all the time,” said THC leader and frontman Big Dad Ritch. “[We] pay a little homage to Pantera’s Vinnie Paul in the song, as well as sneak a lil’ Dime in the video.The song is really about being addicted to music. This music is powerful, in-your-face, full of attitude, outlaw Red Dirt Metal. After you watch this video, you will test positive for THC! NOW TURN IT UP!”

Watch the raucous new video for Texas Hippie Coalitions’s “Turn It Up.”

“Turn It Up” is the first single off Texas Hippie Coalition’s forthcoming album ‘Peacemaker’ set for release on August 14 on Carved Records.

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