In celebration of the release of their critically acclaimed third studio album HOT CAKES (Wind-up), multi-platinum British rock group THE DARKNESS has partnered with Aurasma–the world’s leading augmented reality platform–to unveil the band’s first-ever interactive music app. THE DARKNESS APP, available via The App Store and Google Play, uses Aurasma’s one-of-a-kind image recognition technology to unlock a virtual world whereby all memorabilia for THE DARKNESS comes to life.
By using “The Darkness Scanner” and holding a phone over any HOT CAKES album artwork, tour posters, photos and memorabilia etc. interactive, hidden content will appear. “The Darkness Soundboard” includes songs from HOT CAKES that can be shared. THE DARKNESS APP allows exclusive access to official band news and Tweets, links to show tickets, alerts to watch the latest videos, and the option to add personal photos into the app by adding #TheDarkness to your Instagram photos. For a faster connection to THE DARKNESS App, use wi-fi. Click here to experience it on iTunes and Google Play.
“The unique energy of The Darkness’ latest album is reflected in their new interactive mobile app,” said Jennifer Rapp, general manager of Aurasma. “We are excited to keep fans of The Darkness captivated with a variety of exclusive augmented reality app features, and we can’t wait to see what kind of creative ideas the band comes up with next.”
THE DARKNESS–JUSTIN HAWKINS (vocals/guitars), DAN HAWKINS (guitars/backing vocals), FRANKIE POULLAIN (bass) and ED GRAHAM (drums)–are currently in the midst of a worldwide tour supporting Lady Gaga to support their critically acclaimed new album HOT CAKES (see link to critical soundbites below). HOT CAKES was produced by the band’s JUSTIN and DAN HAWKINS with long-time collaborator Nick Brine and mixed by Bob Ezrin. The resulting 11-song cycle delivers the epic rock anthems and infectious pop choruses the band has become renowned for worldwide. This October, the group will return to the states for two special one-night-only shows, Sunday, October 21 at Terminal 5 in New York City and Wednesday, October 24 at Club Nokia in Los Angeles before reuniting with Lady Gaga’s Monster Ball in South America. See all confirmed dates below, tickets are available now at: www.theactualdarkness.com.