Alternative band VERIDIA from Nashville, TN has released a music video for their latest single “Pretty Lies.” The track and video features Matty Mullins from Memphis May Fire and showcases a different side of the vocalist who is better known for his role in the metalcore outfit. The song is the title track from VERIDIA’s 2015 EP that debuted in the Top 20 of the iTunes Alternative Albums chart and spent 26 weeks in the top 10 on the Billboard charts with 6 weeks at #1. The imagery of the video aims to dismantle the distorted perception people have of themselves based on what they see on social media and vocalist Deena Jakoub hopes it will help others gain a sense of self-worth.
“I was inspired to write ‘Pretty Lies’ because I was basically overwhelmed with the fact that I compared myself to other people,” says Jakoub. “The underlying message behind the video is that we waste too much time comparing ourselves to other people and images of people that aren’t real. I wanted Matty’s voice on it to represent the other side that we don’t normally think about, that guys go through this too.” Watch the full explanation of the video’s concept here.
VERIDIA is a unique fusion of alt-rock with electronic elements, wrapped around the evocative vocals and presence of frontwoman, Deena Jakoub. Of Egyptian descent, Deena’s look and voice when mixed with the electronic/rock soundscape provided by co-founder and guitar player, Brandon Brown, drummer Kyle Levy and guitarist Trevor Hinesley is capturing fans at every show. The band – whose music has been featured during NCAA broadcasts on ESPN – has played Voodoo, Gulfport and Suburbia music festivals; headlined their own 17-city tour; opened multiple shows for Evanescence; and played to more than 600K people in arenas during Winter Jam 2014-2015. VERIDIA has released two 5-song EPs: 2014’s Inseparable, which features the #1 radio song, “We Are The Brave,” “Disconnected,” and Top 10 hit, “Furious Love”; along with 2015’s Pretty Lies, which debuted in the Top 20 on the iTunes Alternative Albums Chart. The lead single, “Pretty Lies feat. Matty Mullins” spent 26 weeks in the top 10 on the Billboard charts with 6 weeks at #1.