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Victory and Associates - better Luck next Life, the Oakland-based quartet that the SF Weekly has described as “an outfit that matches anthemic rock with punk energy,” release their sophomore album Better Luck Next Life via Seismic Wave Entertainment on Oct. 29.

The band, helmed by former Mount Vicious/pop culture cult hero (see his attempt to Google bomb Karl Rove) and now front man Conan Neutron, recorded the 10-track release in the Spring of this year with Toshi Kasai (Melvins, Federation X, Liars, Tool) handling production.

“I think we’ve pulled off an interesting thing. We made a darker record that is not cynical or depressing. Reflective of our crazy times, but not engaged in noble disaffection. There’s also hooks and riffs and stuff for people that don’t care about what we are warbling about,” explains Neutron. “Why does contemporary ‘rock music’ have to be vacuous, lightheaded and disposable or contemptuously bleak? Screw that: we rock with critical thinking AND fun. It is possible, no: wildly plausible.”

Since the band’s 2011 release, These Things Are Facts, have spent most of their time on the road, touring with Mike Watt, Helms Alee, The Thermals and The Blind Shake.  The quartet also blogged about their 2012 SXSW experience for the East Bay Express, who described the band’s debut as “snarly guitar riffs and aggressively pummeled drums.”

Upcoming tour dates

September 20     Oakland, CA     Stork Club (Mission Creek Music Festival)

October 10     Oakland, CA     Eli’s Mile High Club

October 27     Oakland, CA     Hemlock Tavern

November 21     Portland, OR     The Know

November 22     Seattle, WA     Chop Suey (w/Helms Alee)

November 23     Bellingham, WA     The Shakedown

February 21 – 23     Gladstone, MI     PRF Thundersnow 2014

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