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MAD combines vintage 70’s hard infuences with a modern approach and soundscape. The vast of the members as musicians, songwriters and performing artists −includes numerous releases and tours over the years.

In September MAD release their longlawaited debut entitled ‘Edge Of The World’, an that offers a wide range of songs with bone crushing guitars, airy keyboards, and a dynamic rhythm section – adding the fnal touches to the very distinct MAD sound. The three frst videos also feature special guest from Motörhead and Scorpions. Join the MAD and rediscover the golden age of rock – in a new suit of armour.

About the song and video The writing process typically starts with Björn laying some basic tracks in our studio, to try out a new song idea. Next Pete will get introduced to the song and some ideas for lyrics and arrangements. Once the he has a feel for the song he will write the lyrics and the vocals are then recorded. This part of the process is a bit different since Pete likes to record his vocals just to the guitars and a click track – without any backgrounds or effects in his listening. After the vocals, Hal comes into the and the recorded tracks are transferred to the computer where the actual music production project is offcially born. Hal then adds keyboards, sounds and effects, as well as working with the rhythm section and overall arrangement of the song. At this point the fnal bass and background vocals are recorded. Throughout recording and production process, the song is continuously iterated within the for input and ideas until all feel satisfed with the result.

The had an idea about flming this in a castle and the local Trolleholm Castle seemed like a good choice since the environment there ftted well with the ´s concept of vintage and the song´s theme of and angels. As in several of the ´s other videos, both the evil and good appear to illustrate the constant battle between the two forces. The fortune teller is also part of the story, warning the about bad things to come and that these can come at any time. For the intro of the video, the a reporter to be part of the story, desperately trying to interview the band – but without success. The features special guest in superb form, adding to the visual expression of the song.


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