AxVault.com, a community site for guitar aficionados featuring content, commerce and community, announced the launch of its AxVault Store. The AxVault store, which opened this month, is a natural extension of Axvault.com — a community dedicated to guitar enthusiasts and collectors around the world that encourages knowledge sharing and the creation of a ‘living archive’ of guitar models around the world for reference, interest and theft prevention.
AxVault.com is among the first eCommerce sites on the web to offer handmade instruments — from guitars to violins to banjos — through a dedicated and easy to use web interface. Every instrument sold is assigned a private AxVault record number, starting the documentation and establishing a ‘virtual provenance’ for each instrument. The online community and content portal, founded by entrepreneur and guitar collector Michael Keegan in June 2011, boasts over 8,000 members and 750,000 page views per year, and also features information on thousands of guitar models from around the world.
“Our online store delivers a highly personalized and customized retail ecosystem for those seeking the finest handmade instruments,” said Michael Keegan, president of AxVault.com. “Handmade instruments offer substantially more value to musicians than factory built guitars, and we offer them in a variety of price ranges. Every piece of wood in these instruments is hand selected and ‘tone tested,’ then fitted together using precision engineering techniques.”
AxVault does not maintain any inventory, effectively reducing the overhead of each sale while estimating the value and authenticity of each instrument. Buyers can submit custom order forms to get the ‘guitar of their dreams,’ or choose a classic design from AxVault’s existing catalog of offerings. AxVault.com’s offerings include Ken Parker archtop guitars, which are handmade in Massachusetts and highly regarded for their build quality and playability.
“When buying from AxVault.com, our customers benefit from an enormous pool of user knowledge and insight as well as the company’s soon to be announced anti-theft system, which helps establish a ‘chain of custody’ for every instrument we sell,” Keegan continued.
Recently, AxVault.com partnered with Denny Tedesco, son of legendary jazz and be-bop guitarist Tommy Tedesco. Denny Tedesco, who this month will be sponsor of an exclusive screening of “The Wrecking Crew” documentary at the 2013 NAMM Show, will be lending his own insight and expertise on the further development of the AxVault.com community and store.
In addition to hosting a vibrant community where guitar owners can interact and purchase fine handmade instruments, AxVault.com also provides a comprehensive Luthier directory to help its members access top instrument technicians around the country. AxVault.com also regularly features news from top guitar manufacturers such as Fender, Gibson, Martin, Taylor, Ramirez and Guild as well as boutique manufacturers such as Benedetto, Godin, Yari, M. Capellone and Alembic among others.